Cream

Cream 𝙒𝙞𝙡𝙙 𝙞𝙙𝙚𝙖𝙨 𝙛𝙤𝙧 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙧𝙚𝙛𝙪𝙨𝙚 𝙩𝙤 𝙨𝙩𝙖𝙣𝙙 𝙨𝙩𝙞𝙡𝙡! Agency for outdoor sports and nature experiences.

Disponibilizamos a promotores/organizadores, federações, atletas, patrocinadores e marcas um leque alargado de serviços de design, marketing, comunicação e activação.

Beyond the race itself, our work was also about building an experience through design, communication and brand activatio...
06/08/2026

Beyond the race itself, our work was also about building an experience through design, communication and brand activation.
From visual identity and event branding to on-site communication, signage and activation elements, every detail was created to strengthen the experience of the MTB European Championships and showcase Melgaço as a world-class destination for mountain biking.

CREAM AGENCY - Wild ideas for brands that refuse to stand still.

05/08/2026

Recap | Day 5 – MTB European Championships 2025 | Melgaço 🇪🇺
The fifth and final day brought the championship to a spectacular close with the XCO Finals in the U23 Women, Elite Women, and Elite Men categories.
Europe's best riders delivered unforgettable performances, bringing an incredible week of racing in Melgaço to a fitting conclusion.

CREAM AGENCY - Wild ideas for brands that refuse to stand still.

03/08/2026

Recap | Day 4 – MTB European Championships 2025 | Melgaço 🇪🇺
Day 4 delivered thrilling XCO Finals, where the next generation of European mountain biking talent battled for the continental titles in the Junior Women, Junior Men, and U23 Men categories.

CREAM AGENCY - Wild ideas for brands that refuse to stand still.

01/08/2026

Recap | Day 3 – MTB European Championships 2025 | Melgaço 🇪🇺
The excitement of the XCR Team Relay brought some of the biggest names in mountain biking to Melgaço. Legends such as Nino Schurter and Tom Pidcock shared the course with Europe's strongest national teams, delivering an unforgettable race in a truly unique setting.

CREAM AGENCY - Wild ideas for brands that refuse to stand still.

31/07/2026

Recap | Day 2 – MTB European Championships 2025 | Melgaço 🇪🇺
The spotlight turned to the XCC Finals, where Europe's fastest riders battled for the continental titles in the Junior and Elite categories, surrounded by the unique landscape that only Melgaço and its natural XCO course can offer.
🏆 XCC Champions in Melgaço
• Junior Women – Maruša Tereza Šerkezi
• Junior Men – Anatol Friedl
• Elite Women – Jenny Rissveds
• Elite Men – Luca Schätti

CREAM AGENCY - Wild ideas for brands that refuse to stand still.

30/07/2026

Recap | Day 1 – MTB European Championships 2025 | Melgaço 🇪🇺
One year later, we look back at the opening day of an unforgettable week. The arrival of Europe's best riders, the first race atmosphere, and a destination ready to welcome the continent's biggest mountain biking event.
XCC qualifications for the Men’s and Women’s (Elite+U23) and Junior Men’s categories.

A year later, we're still proud to have been part of one of the biggest moments in Portuguese cycling.The MTB European C...
27/07/2026

A year later, we're still proud to have been part of one of the biggest moments in Portuguese cycling.
The MTB European Championships brought 32 national teams and Europe's best riders to Melsport, placing the destination in the international spotlight through live broadcasts on Eurosport and reaching cycling fans around the world.
More than a sporting event, it was a celebration of mountain biking and nature sports, attracting thousands of spectators and showcasing Melgaço as one of Europe's premier outdoor destinations.

For us, it was an incredible opportunity to tell this story!
📸 Matias Novo - Fotografias

Wild ideas for brands that refuse to stand still.

Município de Melgaço

23/07/2026

Exactly one year ago, Melgaço hosted the MTB European Championships, bringing together Europe's best national teams and some of the world's finest riders on the spectacular XCO course at the Centro de Estágios e Complexo Desportivo de Melgaço

Broadcast live on Eurosport and RTP, the event marked a historic milestone for mountain biking in Portugal. Throughout championship week, more than 16,000 spectators came to Melgaço to witness world-class racing, making it one of the most significant cycling events ever held in the country.

For us, it was a privilege to help tell the story of this unforgettable week through creative direction, storytelling and content production.
Over the next five days, we'll be looking back and celebrating some of the best moments from this unforgettable event.

🎥 This was the official launch film for the MTB European Championships, featuring Portuguese National Team riders Ana Santos and João Cruz

Wild ideas for brands that refuse to stand still.

23/07/2026

Exactly one year ago, Melgaço hosted the MTB European Championships, bringing together Europe’s best national teams and some of the world’s finest riders on the spectacular XCO course at the

Broadcast live on Eurosport and RTP, the event marked a historic milestone for mountain biking in Portugal. Throughout championship week, more than 16,000 spectators came to Melgaço to witness world-class racing, making it one of the most significant cycling events ever held in the country.

For us, it was a privilege to help tell the story of this unforgettable week through creative direction, storytelling and content production.

Over the next five days, we’ll be looking back and celebrating some of the best moments from this unforgettable event.

🎥 This was the official launch film for the MTB European Championships, featuring Portuguese National Team riders .13 and .c.cruz




Wild ideas for brands that refuse to stand still.

19/07/2026

One year ago, we released this film “Melgaço – Your Adventure Playground”
A storytelling project created for .ride.run , where creative direction, filmmaking and storytelling came together to showcase a territory made for MTB, XCO, Gravel and Trail Running during the MTB European Championships.
Wild ideas for brands that refuse to stand still.

Thanks to: .13 .c.cruz .elson.1 nunonabeiro



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