21/08/2026
Media Personnel Br. Kapambwe shares what is all about communication Department. He writes:
The primary aim of the Communication Department in the Seventh-day Adventist (SDA) Church is to build bridges of hope. It fulfills this by sharing the gospel of Jesus Christ and the Three Angels' Messages with both church members and the external public.
The department functions as a strategic facilitator, using modern media, technology and public relations to advance the church's global mission.To reach the public. The department manages public relations to build an accurate, positive image of the church in the community.
Communication leaders handle media relations by pitching stories to local news, TV and radio networks. They also clarify church positions during crises and use digital outreach, such as websites and social media to invite people to Christ.Internally, the department maintains clear channels to keep the global congregation unified and spiritually nurtured.
It utilizes official networks like the Adventist News Network (ANN) to share news, testimonies and global initiatives. Additionally, the department trains local church communication personnel in vital skills like news writing, photography and audio-visual production.
