06/14/2026
As we prepare for the World Cup, FIFA will be bringing people together from all over the world. Different cities across the United States and other countries will host matches, welcoming fans, athletes, and visitors from every walk of life. It's an exciting timeβa time of celebration, unity, and appreciation for the hard work and dedication of the athletes competing on the world's biggest stage.
But there's something I've noticed.
Many cities are suddenly finding resources to address homelessness. Hotel rooms are being offered. Temporary housing is being provided. Outreach efforts are increasing. Resources are becoming available. All in an effort to get people off the streets before the world arrives.
That raises a question: Why does it take a global event for these resources to become a priority?
Homelessness isn't a temporary problem that only exists when FIFA or the World Cup comes to town. It exists 365 days a yearβ366 on a leap year. The people sleeping in parks, under bridges, on sidewalks, or in shelters don't suddenly appear when a major event is scheduled. They've been there all along.
It's interesting that when a city's reputation, tourism, and revenue are on the line, solutions seem to appear. Resources are found. Partnerships are formed. Action is taken.
So why aren't those same efforts made every day?
Why does it take the possibility of a bad image or the arrival of international visitors for people to receive the help they need?
This isn't a criticism of providing resources. In fact, every person experiencing homelessness deserves access to housing, support services, mental health resources, job assistance, and opportunities for stability.
The question is why we wait.
If we can find solutions when the world is watching, then surely we can find solutions when no one is watching.
Food for thought.