08/24/2025
The Increasing Popularity of Church Hopping
August 24, 2025
More Christians are participating in the religious services within multiple denominations, both in person and online. Increasingly, Christians seek the variety of messages and worship styles they can get from "church hopping." This is shown in the exhibit at the bottom of this post, done by the Hartford Institute for Religious Research.
A member of the Illinois Conference of Churches leadership team, Rev. Michael Woolf, was featured in a story about this trend in the National Catholic Reporter. He is the senior minister of Lake Street Church of Evanston, Illinois, a congregation affiliated with the American Baptist Churches USA.
He made the interesting point about the sophistication of modern worshipers, "People are better consumers than they used to be, as far as being able to understand keywords and how churches position themselves, what they talk about on the website, what they talk about in service."
He went on to characterize the position of some of his congregants: “This church does this well, that church does that well, and we're going to put them together to make the more fulsome religious experience we want.”
Rev. Woolf and his peer ministers recognize that competition for a Sunday audience is vigorous. Young people, in particular, seem to be happy to mix and match church devotions to piece together strands of Christian messages that fit their lives today. Thus, an evangelical Christian sermon with traditional values might be matched with more progressive and contemporary messaging.
For more on this story, see the August 24, 2025 issue of the National Catholic Reporter:
https://www.ncronline.org/news/church-membership-may-be-declining-many-churchgoers-are-double-dosing