Mars Hill Church | Technalysis

11/03/2010

Why is Mars Hill’s page so basic? Pt 1

It doesn’t offer a whole lot of information about thec church, there are only a few pictures, and only a few “likes”. Most of the content is made up of status updates, wall posts, and discussion posts made fans.

11/03/2010

Why is Mars Hill’s page so basic? Pt 2

But why? Well, the purpose of this page is not to take the place of a website, or even to act as a website; the purpose of their page is to network Mars Hill fans with one another, therefore explaining why most of the content in the discussion page is made up by fans, not Mars Hill pastors.

10/28/2010

Omitting Political Stance Pt. 1

Mars Hill Church decided to skip on stating a political view in the "basic information" portion of the info page on Facebook. Smart move on their part. In doing this, MHC maintains open arms for all audiences and political groups. Part of the vision of this church is to know the culture of Seattle, so decisions like these must be made in response to who the culture is.

10/28/2010

Omitting Political Stance Pt. 2

For example, imagine MHC had decided to list "Conservative" as the church's political stance. With the knowledge that Seattle is a fairly liberal city, would it be smart to state an opposing political stance on Facebook? No! Especially if MHC is wanting to reach out to young adults within the city.

10/28/2010

Omitting Political Stance Pt. 3

No young adult liberal wants to walk into a church and sit next to a middle-age republican guy that strikingly resembles the young adult's unsupportive, narrow-minded Father; in fact, most likely the young adult wouldn't come back. The same thing could happen if the page listed MHC's political stance as "Liberal".

10/28/2010

Omitting Political Stance Pt. 4

Basically, MHC is made up of people that represent a variety of political views, and maintained a "welcome all" vibe by steering away from political garbage.

10/28/2010

It's no surprise that the creators of MHC's Facebook included the church address, as well as the church website on the "info" portion of the page. It's logical because it directs viewers to both the physical & online location of the church.

10/28/2010

MHC's Twitter (2,040 followers) connects to MHC's Facebook account. Mark Driscoll's Twitter (77,854 followers) connects to his own page. Major numerical difference!

Why doesn't MHC's page synch with Driscoll's Twitter considering he has over 70,000 more Twitter followers than MHC's Twitter does?

10/28/2010

Great video about Pastor Mark Driscoll & the start of Mars Hill Church. Major Pathos involved in the content of this video.


Read more in the Note titled "Rhetorical Decisions | Pathos"

This Is Mars Hill is a 10 part series of intro videos highlighting each campus and campus pastor, starting with a piece from Pastor Mark. The purpose of this series-within-a-series is to explain Mars Hill Church (beliefs, mission, history) to this year's many newcomers. Mars Hill has grown rapidly o

10/27/2010

MHC's page happens to "Like" 9 other pages, all to whom build credibility for MHC (check out the picture).


Read more about this in the Note titled "Rhetorical Decisions | Ethos"

10/27/2010

Who exactly is the culture MHC is trying to reach? Pt. 1

Who is the culture? According to dowtownseattle.com, 52 % of the population of Seattle is between the ages of 24 and 49 (Economic Information). This young adult to middle age demographic make up a large part of Seattle and largely influence the culture that Seattle holds to