10/27/2026
Americans likely spend 24 TIMES MORE on pet Halloween costumes than on evangelizing unreached cultures.
Here are the details.
Over 3.5 billion souls have scarcely (if ever) heard Jesus’s name.
Every day, they search to no avail for the hope, clarity, purpose, and cleansing only Jesus can give.
Tragically, they live in cultures with minimal access to the good news—so most have rarely (if ever) met a Christian, passed a church, or even seen a Bible. Many have never even heard Jesus’s name.
Seems like an urgent mission for the church, right?
Unfortunately, we’ve hardly begun to turn the tide. The statistics bear this out with disturbing clarity.
🐶 According to the National Retail Federation, Americans likely spent $480 million on Halloween pet costumes in 2019.
🌏 Meanwhile, American Christians might donate only about $20 million annually to reach the unreached (rough estimate by missiologist Justin Long). That’s a mere 1% of missions giving and about .1% of total offerings.
📈 That means Americans might spend about 24 times as much on Halloween pet costumes as they spend on reaching the unreached.
⛪️ It also means American Christians spend about 999 times more on all other causes than they spend on reaching the unreached.
Does this shock you? You’re not alone.
Thousands of Christians are waking up to the neglect of the unreached.
These firebrand disciples have concluded that NO ONE should live and die without access to Jesus’s good news.
They’ve devoted themselves to winning the unreached through prayer, advocacy, finances, and action—
and as a result, God is pouring out His Spirit on the 10/40 Window, saving souls, transforming lives, and igniting unreached villages for Christ.
The harvest is breathtaking. Thousands are coming to Jesus!
But so much work still remains.
Billions of unreached lives yet cry out for Jesus’s hope.
They need messengers of truth to proclaim the good news that Jesus died and rose for them.
Might you be their prayer warrior, their sender, their messenger?
Maybe this is your moment to say, ‘God, here I am, send me. I’m ready to help them however you ask.”
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🕊️Ready to win the unreached to Jesus? We’ve shared how you can learn, pray, and sponsor native missionaries in the discussion below.