07/10/2026
SHOE STORES [X-RAYED YOUR FEET] TO FIND THE PERFECT FIT
At first glance, this looks like a science experiment, not shoe shopping. But this was completely normal in the 1930s.
This is a shoe-fitting fluoroscope, a machine that was in most shoe stores from the 1920s to the 1950s. You would stand with your feet inside, and through the viewfinders on top, you, your mother, and the salesman could literally see the bones of your feet inside the new shoes.
It was marketed as a scientific way to ensure a perfect fit. At first they were seen as gimmicks, but soon became respected as fitting tools. Kids loved it — you could wiggle your toes and watch your skeleton move.
The problem was radiation. Concerns were expressed as early as 1949, and by the 1950s reports of burns and dermatitis among clerks grew. Pennsylvania became the first state to ban them in 1957, and by 1970, 33 U.S. states had banned the machines. They quietly disappeared from high streets by the early 1960s.