Enterprises was formed in 2009, birthed out of Dr. Judith McAllister’s understanding that worship involves the total man – spirit, soul and body. This principle is clearly illustrated in Mark 12:30 (NKJV, emphasis added):
“And you shall love the LORD your God with all your heart, with all your soul,
with all your mind, and with all your strength.”
N.E.W. exists to advance the Kingdom of God by p
roviding resources which will assist believers in worshipping God:
• With heart and soul – through music and teaching which promote devotion
to God and obedience to His Word
• With their minds – through materials which encourage, instruct and demonstrate
how to offer God excellence in work and ministry
• With strength – through products which aid in the maintenance of good health
It is this focus that provides the foundation for the mission of Never Ending Worship Enterprises. The Profile of Dr. Judith Christie McAllister-
Often referred to as "The First Lady of Praise & Worship," Dr. Judith McAllister is probably best known for her impact as one of the forerunners of the Praise & Worship movement in the African American Church. Having served for 17 years as Worship Leader at the West Angeles Church of God in Christ (under the exemplary leadership of pastor, visionary and Presiding Bishop of the COGIC International, Bishop Charles E. Blake), and 13 years under her belt as the church’s Executive Director of the Music & Worship Arts Department, she developed a style and approach to Praise & Worship that has earned her accolades from Coast to Coast. But more than this, Dr. McAllister is a Wife, Mother, Author, prolific Bible Teacher, Prophetic Psalmist and CEO of 3 ministries. The first, Judah Music Incorporated, serves as the springboard for her recordings - “Send Judah First”, “Raise the Praise”, “In His Presence” and “Sound The Trumpet. In 2005, she founded Inheritance Judah Ministries International, through which she imparts to the next generation the foundational principles required for the pursuit of excellence in worship ministry. Enterprises LLC serves as the foundation for all of her workshops, seminars and ministry products; and recently added to her list of God-given assignments is her appointment as President of the International Music Department of the Church of God In Christ - the largest Pentecostal denomination in the country, with a membership that exceeds 6 million worldwide. Dr. McAllister began her education of higher learning at the State University of New York at Old Westbury and subsequently transferred to Oral Robert University in 1985. This path of education has afforded her the following degrees; a Bachelors of Arts in Theology, a Masters in Biblical Studies, an honorary Doctorate in Sacred Music, and an earned Doctorate in the Philosophy of Christian Worship, from Anchor Theological Seminary. Dr. McAllister stands as a trailblazer, providing a new paradigm for kingdom excellence in ministry; and in addition to mentoring worship leaders all around the globe, her insightful teaching continues to impact the body of Christ by elevating the understanding of radical, reverent and revelational worship. The life of this servant of God is aptly summarized by her personal mission statement: “To fulfill the purpose of God for my existence to its fullest capacity, to die empty: having maximized every gift, passed on every ounce of wisdom having been blessed to obtain, completed every assignment and accomplished all that God has ordained for my life.”
