05/27/2026
After the Second World War, returning service members came home and bought cars. Affordable. Modifiable. A symbol of the freedom they'd fought for. They applied the technical skills they'd learned in the military to the metal in their driveways. Hot-rodding was born. Car culture followed.
Generations later, that connection still holds. Service members deploy. Vehicles get sold, stored, passed down. And somewhere along the line, a son or a granddaughter goes looking for the truck their parents drove before they shipped out.
Last week, VALOR ERG and our colleagues at Princeton and Ewing came together for something we hope becomes a tradition. The first annual VALOR Church & Dwight Car Show, in partnership with NASCAR. Classics, customs, Jeeps, motorcycles, trucks, race-inspired builds. Every vehicle a story. Every story a thread back to the people who served.
We remember those who didn't come home. We honor those who did. And we keep the stories running.