06/26/2026
🙏 A little Friday banter to close out the week...
Harvard University studies show that the share of Gen Z (born '97–'12) identifying as Catholic has grown from 15% to over 21% — outpacing the Millennial share ('81–'96).*
Faith communities are growing, and that means the opportunity to connect and engage your congregation has never been more important.
So how are churches reaching their members — especially these newer, younger ones?
Here are 3 proven ways to market your church activities to your membership groups:
1️⃣ PROMOTE YOUR YOUTH GROUPS
Young families and Gen Z members want to know there's a place for them. Highlighting active youth programming — events, meetups, faith formation — is one of the most powerful ways to attract and retain younger parishioners.
2️⃣ SHOWCASE YOUR COMMUNITY OUTREACH
Participating in programs like Habitat for Humanity, local Food Banks, or community service initiatives tells your members (and your community) who you are. People want to belong to something bigger than themselves — let them know how they can get involved.
3️⃣ INVITE MEMBERS INTO PRAYER & SMALL GROUPS
Prayer groups, Bible studies, and small faith communities create deeper connections and a sense of belonging. Make sure your congregation knows these gatherings exist — and that there's a seat at the table for them.
📬 Now here's the key: HOW do you reach them?
Direct mail, postcards, and in-church reminder flyers remain some of the most effective and trusted ways to connect with your congregation — no algorithms, no spam filters, just meaningful communication delivered right to their hands.
At NCS Solutions, we help churches and faith-based organizations reach their communities through targeted direct mail, beautifully designed postcards, and impactful print materials.
If your parish or congregation is looking to grow engagement, let's talk. 👇
1-800-627-9900
[email protected]
https://ncssolutions.org/contact/
Solutions
(*citation: america magazine)
