19/07/2021
Clean. Fresh & Bold.
This is the new look tohu for Te Takiwā o Manukau.
What’s in a design?
Great design starts with a well articulated narrative. When you can nail the WHO & WHY of any organisation you can start crafting an associated identity to connect with the people and the story of that place.
For TTOM we know WHO we are and WHY we exist. We are servents of Te Kaihanga, giving our all to see Manukau flourish in every way. We acknowledge the unique Māori & Pacific flavour in our rohe & we pay homage to our shared migration story as shown by the use of two taurapa (the stern of a waka). This imagery also points towards the two waka which can be seen inside of Te Karaiti Te Pou Herenga Waka.
Furthermore, the triple feature of the mangopare design & putiputi design speak to the power of the trinity also the nature of both icons when looking at Te Haahi Mihingare - the shark speaks of tenacity & endurance, the flower represents grace, gentleness and the fragrance of the Lord at work in our communities.
The black, white & red colourization treatment speaks to our Māori palate - the colour combination is a visual connector. Black = Te Korekore (the great nothingness before Atua spoke for there to be light. WHITE = light & illumination - Te Ao Marama. RED = Te Whei Ao - speaks about the earth from which man was first created. It represents emergence & the power of Atua made available through Te Wairua Tapu.
❤️🤍🖤
Designer: 619 Design Agency: Phila Lagaluga