TrendWatching

TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

Three collaborations bring distinct forms of expertise into one product.Norda and Black Diamond created a footwear and o...
07/09/2026

Three collaborations bring distinct forms of expertise into one product.

Norda and Black Diamond created a footwear and outdoor-gear collection. Gohar World worked with ASICS on its first sneaker. Maison Alcée and MB&F made a mechanical clock kit that buyers assemble themselves.

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⚡ NEW: our AI Signals WhatsApp groupAs we prepare for the launch of Serious Shift, a TrendWatching initiative to bring b...
07/09/2026

⚡ NEW: our AI Signals WhatsApp group

As we prepare for the launch of Serious Shift, a TrendWatching initiative to bring busy people like you the biggest AI shifts shaping society, consumers and organizations, we’ve started sharing one essential AI signal every day on WhatsApp. Do join us!

One face doesn’t fit all smart glasses anymore. Meta: 26 style variations with EssilorLuxottica, prescription included. ...
04/09/2026

One face doesn’t fit all smart glasses anymore.

Meta: 26 style variations with EssilorLuxottica, prescription included. Snap: transparent waveguide displays for directions and translations, no phone required. RayNeo: one pair disappears into daily life, another turns into a personal cinema.

Smart glasses are developing around different faces, needs and use cases.

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Product discovery and checkout are moving closer together.YouTube lets eligible US creators tag Amazon products inside S...
03/09/2026

Product discovery and checkout are moving closer together.

YouTube lets eligible US creators tag Amazon products inside Shorts, long-form videos and livestreams. Mastercard and Swarovski created a shoppable virtual home. Pick n Pay added grocery products directly to a video feed inside its asap! delivery app.

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Tesla and Waymo are providing three different forms of operational evidence for autonomous ride-hailing.Evidence that ca...
02/09/2026

Tesla and Waymo are providing three different forms of operational evidence for autonomous ride-hailing.

Evidence that can now be inspected beyond a company announcement. Observed rides confirm activity, fares confirm commercial operation and purpose-built vehicles show product commitment.

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Uber, Octopus Energy and Wise are expanding their apps through networks operated by other companies.Uber added train boo...
01/09/2026

Uber, Octopus Energy and Wise are expanding their apps through networks operated by other companies.

Uber added train booking in India through ixigo. Octopus Energy brings more than 200,000 EV chargers across the US, Canada and Mexico into one interface. Wise lets travellers use Alipay+ QR codes across Asia.

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Robot makers are turning technical specifications into public-facing headlines.Nor Robotics priced its Nori L3 wheeled h...
31/08/2026

Robot makers are turning technical specifications into public-facing headlines.

Nor Robotics priced its Nori L3 wheeled humanoid at USD 1,688. DaxAI’s rideable Qiji X1 carries roughly 300 kg and travels about 40 km on one charge. Unitree’s “Superman” prototype runs at 12.658 m/s, exceeding Usain Bolt’s recorded top speed.

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OpenAI launched ChatGPT for Teens with mental-health safeguards, parental controls and guided learning tools. Instagram ...
28/08/2026

OpenAI launched ChatGPT for Teens with mental-health safeguards, parental controls and guided learning tools. Instagram alerts parents when a teen repeatedly searches for su***de or self-harm-related content. Function lets members connect lab results and clinician-reviewed notes to ChatGPT, Claude and Perplexity.

The shared pattern is “GUARDED PERSONALIZATION”. Age, behavioral signals and medical records determine how a system responds, what safeguards apply and which information informs its answers.

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Products are starting to adapt to the changes that usually force replacement.Amparo has developed a prosthetic socket th...
27/08/2026

Products are starting to adapt to the changes that usually force replacement.

Amparo has developed a prosthetic socket that can be reshaped with heat as a child grows. University of Wisconsin-Madison researchers are testing a pacemaker that harvests energy from the patient’s heartbeat. POTR’s Helix pot unfolds as the plant inside it matures.

Across prosthetics, medical implants and homeware, designers are building predictable changes into the product from the beginning.

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