05/08/2025
GENERATIONS OF THE 20TH and 21ST CENTURIES (MIRRORS OF THEIR TIME)
Throughout the 20th century and what we carry from the 21st, we have classified generations by their time of birth and the historical, technological and cultural changes that marked their formation. These cohorts not only share a date on the birth certificate, but also ways to view the world, communicate, and build society.
The Silent Generation (1928–1945)
Born between the Great Depression and World War II, this generation valued stability, hard work, and discretion. They were the invisible pillars that helped rebuild social order after tumultuous times.
Baby Boomers (1946–1964)
They grew up in a period of economic and social expansion, and starred key movements such as civil rights, feminism and ecology. His vision for progress was shaped into lasting institutions.
Generation X (1965–1979)
Marked by political uncertainty and cultural shift, this generation experienced the transition from the analog world to digital. They are the children of cassette tape, tube television and the first computers. They learned to adapt, observing more than proclaiming.
Millennials / Generation Y (1980–1994)
First generation to grow up with internet, mobile phones and social media. They have transformed the notion of work, community and belonging. With global vision and social awareness, they have questioned traditional models and created new forms of expression.
Generation Z (1995–2009)
Digital natives, they have grown up with constant access to technology, information and connectivity. Her identity is fluid, immediate and plural. They are environmentally aware, sensitive to diversity, and active in causes like climate change and equity.
Generation Alpha (2010–2024)
This generation's childhood has developed between tablets, virtual assistants and hybrid environments. Unlike the Zs, who saw the technology arrive, the Alfa consider it an organic element of their environment. Learn, play, and relate in increasingly integrated formats.
Beta Generation (2025–2039)
Newborn, the Beta Generation will be the first to fully grow within the age of artificial intelligence. They’ll have hyperpersonalized education, immersive interfaces and constant coexistence with intelligent algorithms. Raised by millennials and Gen Z, their relationship to the digital world will be even more natural than that of their predecessors. They are expected to shape new forms of humanity, interactivity and collective consciousness.
These generations are not closed containers, but waves that intertwine and push the world to new shores
But this was not unique from the last century, although as an idea was consolidated around 1920 to create social groups for generations, they also exist for what we know as the decimononic or part of the 19th century and we will comment on it in another publication.
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