The show is about Khandoba’s courage, magnanimity and prowess. He is also fondly known as Malhar & worshipped across Maharashtra & beyond as the family deity of many. His devotees express their devotion by chanting aloud “ Yelkot Yelkot Jai Malhar”. The foremost centre of Khandoba worship is Jejuri in Maharashtra & is thronged by lakhs every year who visit to worship the Lord. Jai Malhar, is Zee M
arathi’s attempt at bringing to life for the first time on television, the larger than life persona of Khandoba. Khandoba has been portrayed as a God of love, a Superpower and the symbol of excellence. He is portrayed as a super hero for the young generation. Each part of the show is aimed at spreading knowledge of his values and beliefs. It is the biggest offering in the history of Marathi Television, an ode to the faith of Maharashtra!!!
