The International Society for Krishna Consciousness (ISKCON), known colloquially as the Hare Krishna movement or Hare Krishnas, is a Gaudiya Vaishnava religious organisation.[1] ISKCON was founded in 1966 in New York City by A. Bhaktivedanta Swami Prabhupada.[2] Its core beliefs are based on the Vedic scriptures, particularly the Bhagavad Gita and the Bhagavata Purana, and the Gaudiya Vaishnava tr
adition, which has had adherents in India since the late 15th century and American and European devotees since the early 1900s. The organization was formed to spread the practice of Bhakti yoga, the practice of love of God in which those involved (bhaktas) dedicate their thoughts and actions towards pleasing Krishna, who they consider the Supreme Lord.[4] Its most rapid expansions in membership as of 2007[needs update] have been within India and especially after the collapse of the Soviet Union, in Russia, Ukraine, and the rest of the ex-Soviet aligned states of Eastern Europe and Central Asia. Today, it has around a million congregational members worldwide including 15,000 in the United Kingdom as of June 2019,[6] and despite the "relatively small number of followers in the West (around a few thousand fulltime practitioners)", it has been described as influential. The most famous and publicly recognizable ISKCON practice is kirtan, a congregational chanting or singing of the Hare Krishna mantra. It's both a way to express devotion to God and a way to attract newcomers to the movement. Devotees gather in public, in streets and parks, to sing the mantra accompanied by instruments like the mridanga, hand cymbals, and the harmonium. During the 1970s ISKCON entered the public eye because of this practice. Devotees would sing, distribute books, and proselytize in airports and other public areas, often obtrusively. Sankirtan continues throughout the world today, but in a less confrontational manner. Other important religious practice within ISKCON and Gaudiya Vaishnavism is japa, or the meditative practice of repeatedly chanting the names of Krishna on a rosary. It's considered the only way for salvation for people in the current age. Prabhupada established a standard for initiated devotees to chant sixteen rounds of the Hare Krishna a day.[18] Each round requires chanting the mahamantra 108 times on prayer beads, with sixteen rounds being 1728 repetitions and taking around two hours. Another important practice in ISKCON is arati (also called puja). In arati, devotees offer water, incense, a fire lamp, and flowers to a murti, a sacred statue or image of Krishna. This is accompanied by prayers and devotional songs called bhajans. Practitioners may perform arati at their own home or congregate at a temple to join in the ceremony. Along with this worship, devotees will bathe the murti, dress it, offer it food, and even put it to sleep. By doing arati and serving the murti, devotees aim to deepen their relationship with Krishna. ISKCON devotees meet regularly (typically on Sunday at a program known as the Sunday Feast)[20] to worship deities, listen to discourses by senior devotees, participate in kirtan and eat sanctified offered food. Besides weekly gatherings, devotees within the ISKCON movement celebrate a diverse array of Hindu festivals, including Janmashtami, Radhastami, Diwali, Gaura Purnima, Ekadasi, Holi, Rama Navami, and Gita Jayanti. Members try to spread Krishna consciousness primarily by singing the Hare Krishna mantra in public places and by selling books written by the founder.