07/08/2026
26 Second Avenue: The Birthplace of ISKCON
On 13th July 1966, in a small rented storefront at 26 Second Avenue, New York, His Divine Grace A.C. Bhaktivedanta Swami Srila Prabhupada established the International Society for Krishna Consciousness (ISKCON).
With no material wealth, no institutional backing, and carrying only the priceless treasure of Śrīmad-Bhāgavatam, Srila Prabhupada crossed the ocean to fulfill the order of his spiritual master, Srila Bhaktisiddhanta Sarasvati Thakura, to spread Krishna consciousness throughout the world.
What began in a humble storefront has now become a worldwide spiritual movement, bringing the chanting of the Hare Krishna Mahā-mantra, the wisdom of Bhagavad-gītā As It Is and Śrīmad-Bhāgavatam, prasādam, and devotional service to millions across the globe.
When some suggested calling it “God Consciousness,” Srila Prabhupada firmly retained the name Krishna Consciousness, preserving the authenticity of the Vedic conclusion that Krishna is the Supreme Personality of Godhead.
The Seven Purposes of ISKCON
1. To systematically educate all people in spiritual knowledge.
2. To propagate Krishna consciousness as revealed in Bhagavad-gītā and Śrīmad-Bhāgavatam.
3. To bring the members of society closer to Lord Krishna and to one another.
4. To teach and encourage the congregational chanting of the Hare Krishna Mahā-mantra.
5. To establish holy places dedicated to the transcendental pastimes of Lord Krishna.
6. To teach a simpler and more natural way of life centered on devotional service.
7. To publish and distribute transcendental literature for the benefit of humanity.
A small storefront changed the world because one pure devotee had unwavering faith in Guru and Krishna.
“If you simply chant Hare Krishna and follow the principles, your life will become successful.”
— His Divine Grace A.C. Bhaktivedanta Swami Srila Prabhupada
On this sacred day, let us honor Srila Prabhupada by chanting sincerely, studying his books, serving the Vaiṣṇavas, and sharing Krishna consciousness with compassion.
All glories to Srila Prabhupada.
All glories to the establishment of ISKCON.