13/06/2023
“MOTION OF DEVOTION”
Launching the Iconic Visual Identity of Rath Yatra
We are delighted to announce the identity creation of our diverse heritage by SandCup Design Studio. For the first time in Rath Yatra’s glorious history of 148 years, a unique identity is being created for it.
The radiant identity and slogan were unveiled yesterday by Honorable Chaitanya Mandlik Sir, DCP, Crime Branch, in association with Gujarat Police. The logo represents the 3 gorgeous chariots in their traditional form, along with the symbolic elephant and a chakra that unites it all. The slogan, “Motion of Devotion” beautifully captures the essence of Rathyatra. The entire visual identity is a beautiful fusion of culture, community, and color of Rathyatra.
Kindly register here to capture the true splendor of Rath Yatra at Xposure 1.0 with Sandskriti:
https://lnkd.in/dsSbaXBC