03/01/2025
As the year draws to a close, we want to take a moment to reflect on the incredible difference your support has made in 2024. Every Fairtrade choice you made this year has strengthened a global movement led by farmers and workers.
2024 wrapup video
Celebrate Fairtrade with our 2024 wrap-up video
As 2024 comes to an end, we want to share something special with you – our 2024 Wrap-Up Video. This highlights the incredible achievements of the year, brought to life through the stories of farmers, workers, partners, campaigners, and supporters like you.
WATCH THE WRAP-UP
Here's a snapshot of all there is to celebrate from 2024:
Farmers and workers globally earned an estimated £1.7 billion in Fairtrade Premium payments since 1994, enabling vital investments in their communities.
Over 100 MPs signed our pledge to be the change and champion fairer trade.
Almost twice the number of people heard about Fairtrade Fortnight in 2024 compared to the previous three years and we saw a big boost in Fairtrade sales.
The UK came together during Fairtrade Fortnight to support the 5,000+ Fairtrade products available.
We saw many of you learning about and supporting the Fairtrade movement at Glastonbury.
Hundreds of Fairtrade groups and schools have shown their passion for Fairtrade.
Around 400 UK businesses partnered with us to amplify Fairtrade’s message through inspiring marketing campaigns and local projects.
We welcomed dozens of new and returning partners like Mallow & Marsh, Brewgooder, and the National Trust to our movement
Marisol's Fairtrade Story
And behind these milestones are stories like that of Marisol Villar, a cocoa farmer in the Dominican Republic and member of the COOPROAGRO co-operative.
Farming has been in Marisol’s family for generations. For more than a decade, Marisol has been committed to farming cocoa while adopting practices that protect the environment and address climate change. She embraced Fairtrade to tackle the challenges of climate change and protect biodiversity.
Through Fairtrade, Marisol has been able to invest in sustainable farming solutions, including a project called Resilient Cocoa for Climate Change. This initiative, funded by the Fairtrade Premium, supports the replanting of old trees and the cultivation of diverse crops within cocoa production. Growing a variety of crops not only protects biodiversity but also provides additional income sources for her and her community.
Marisol
"With climate change, our way of life has changed. Through Fairtrade, we’ve replanted trees, grown diverse crops, and invested in organic farming practices funded by the Fairtrade Premium."
HEAR FROM MARISOL
Marisol’s story is a testament to the resilience of Fairtrade farmers and workers, and your support makes it all possible. Your dedication as a Fairtrade supporter amplifies the voices of farmers and workers like Marisol, advocating for fairer wages, sustainability, and human rights, contributing to lasting change.
Thank you for playing your part in this journey and for your work to be the change in 2024. As we look ahead to 2025, we’re excited to continue building the Fairtrade movement with you by our side. There will be more opportunities ahead to contribute to meaningful change, and we know you’ll be part of that story.
Wishing you all a happy and restful holiday season,
Olivia
Campaigns Team,
The Fairtrade Foundation
