24/10/2026
“Everything goes up except the prize” our Interim CEO Marike Runneboom de Peña speaks candidly about the main challenges facing the banana sector in Latin America in a recent interview with Bio Eco Actual.🌴
📣 “Banana production is under such intense pressure that we are losing volume and farms. Sooner or later, supply will be affected”
The Q&A which took place during FRUIT ATTRACTION 2026 in Madrid, features a wide variety of insights from Marike’s own background to all things banana. 🍌
🎙️ Her core message is simple, farmers need to have a real say in banana prices, “we grow the bananas, but we do not set their price.“
During we also announced our new Fairtrade Minimum Price for bananas. This is a part of our long-standing commitment towards more shared responsibility within supply chains.🤝🏼
For more insights on the banana sector, the role of Fairtrade and of European businesses in "shared responsibility“, read the full Q&A👉 https://bit.ly/4kbSzFF