Pro Church Tools with Brady Shearer

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Pro Church Tools with Brady Shearer

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Helping churches navigate the biggest communication shift in 500 years.

10/28/2026

I've been hearing some version of this remark for over 10 years now.

Here's what the Early Church didn't have:

Indoor plumbing.
Electricity.
The Bible.

I'm all for taking cues from the Early Church. But mission is different than method.

And don't forget...

If you use social media to dismiss social media, I will struggle to take your perspective seriously.

If you do care about social ministry, I want to share five church social media templates with you. Just comment CARE and I'll send them to you in a DM.

10/20/2026

Your men’s breakfast probably doesn’t need its own Sunday announcement.

But that doesn’t mean nobody should hear about it.

Use the smaller event as the story inside something that matters to the whole church.

Now the smaller ministry gets visibility, the bigger invitation gets a fresh illustration, and Sunday doesn’t gain another announcement.

We call it a Smuggle Announcement.

Comment SUMMER and I’ll send you the full workshop where I show Summerside how this works.

10/08/2026

If you introduce your announcements like they’re something everyone just needs to endure, people will treat them that way.

And buried inside those announcements are things we actually believe matter: baptism, serving, groups, generosity, community.

The way you announce something teaches people how much to care about it.

So don’t apologize for the invitation.

Give people a reason to care.

Comment SUMMER and I’ll send you the full Church Chaos episode.

10/06/2026

Churches are great at learning from each other.

We can see the cameras another church uses. Their stage design. Their website. Their social posts.

But most of church communications happens where nobody can see it: the decisions, priorities, policies, and conversations behind the scenes.

That’s a big reason we created Church Chaos.

We’re going into real churches and opening up the part that normally stays hidden.

Because you can’t copy what you can’t see.

Comment SUMMER and I’ll send you the full Summerside episode.

10/01/2026

Pastors are nearly twice as likely to be married as the adults they lead.

09/29/2026

Stop Saying “Don’t Miss It” at Church. Say This Instead.

We call this type of language Righteous Rambling:

“Don’t miss it.”
“It’s going to be amazing.”

Big-sounding claims that don’t actually say much.

Let me show you a real example - a church father-daughter camping trip.

You could promote it like this: “It’s going to be an amazing weekend. Don’t miss it!”

Or start with the person you’re actually trying to reach. A dad asking: “How do I raise my kids to know Jesus when everything else in the world seems louder than He is?”

Now you have something real to say.

"Your calendar is full. Focused time with your daughter probably won’t happen by accident.
So carve out a weekend together. Get away from the noise. Give her your attention."

Same camping trip.
Much stronger invitation.

“Don’t miss it” asks people to care.
Mission gives them a reason to.

09/24/2026

Christians aren't talking about their faith anymore.

I think the sense a lot of people get is that people don't wanna hear about that kind of thing.

And yet, the newest research paints a different picture.

09/23/2026

The Politics of Church Announcements

Every ministry believes its thing matters.
And they’re right.

The problem starts when there’s no agreed-upon way to decide:
What matters most?

So promotion becomes negotiation.
“Can we announce this?”
“What about ours?”
“You announced theirs last week…”

Eventually, everyone learns the unwritten rule:
The squeaky wheel gets the grease.

Now saying “no” feels personal.
And saying “yes” creates a precedent.

That’s how a communications problem becomes a staff-culture problem.

The fix?
Stop deciding from scratch.

Create the hierarchy before the request arrives. We call this: Ministry Levels.
Then the system decides what gets promoted.

Take the politics out of promotion.
Comment PROMO and I'll send our PDF guide on creating Ministry Levels.

09/16/2026

Don't Post Every Sermon Clip Before Next Sunday (Here's Why)

Churches sometimes feel the urgency to get all of their sermon clips published before the next sermon is preached the following Sunday.

Here's why this isn't something worth caring about...

The most important thing to understand about your social sermons is that they are evergreen.

Now, what is evergreen?

Evergreen is a word we use to describe content that retains its relevance and isn't time sensitive.

Because, yes, while your social sermons are extracted from the previous week's message, they're engineered to be standalone pieces of content.

We're not creating message recaps - but brand new mini-messages that stand on their own two feet.

This is what makes social sermons so valuable and potent for social media.

They don't require additional context to be understood or viewed.

And think about it this way... if and when one your sermon clips goes viral - people will be watching that video weeks after it was first preached.

And it won't matter in the slightest that the sermon was originally preached the previous month.

This also gives you the freedom to schedule these videos whenever you wish!

You're under no pressure to get them all up before the next Sunday rolls around.

09/09/2026

Pastors lead small. People attend big.

Address

Unit 5, 3659 Stanley Avenue
Niagara Falls, ON
L2E4Z1

Website

http://prochurchtools.com/

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