Pro Church Tools with Brady Shearer

Pro Church Tools with Brady Shearer Helping churches navigate the biggest communication shift in 500 years.
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06/04/2026

Stop emphasizing the information from the stage at church. The stage is for inspiration.

Tell the story. Show the photo. Make me feel something.

THEN point me to one place where I can find every detail I need.

Here's the thing - every church I know tries really hard on this. Virtually no church gets taught how to do it right.

So I published a full Church Communications Masterclass on YouTube to fix that.

Comment CLASS and I'll DM you the link.

06/03/2026

Someone asked ChatGPT for a church recommendation last week. They showed up Sunday.

Comment CHECKLIST and I'll send you the full episode with our 5-step AI visibility checklist.

Every June, churches tend to roll out the same Father's Day playbook.Bacon theming is common.I’d love to see a different...
06/02/2026

Every June, churches tend to roll out the same Father's Day playbook.

Bacon theming is common.

I’d love to see a different approach this year - stop making dads into caricatures.

Statista asked dads what they want most on Father's Day. The #1 answer?

Nothing. 1 in 5 dads said nothing.

1% said flowers. 6% said beer or liquor. The rest wanted to be left alone.

This is the starting point. Dads aren't showing up hungry for a spectacle. They're showing up like they do every Sunday.

The trap? Too many services on Father’s Day treat dads as one, generic type: grilling, sports, tools, bacon, grunting approval.

But the dads in your church are more varied than that. You've got new dads running on no sleep. Dads of teenagers navigating distance. Dads of adult kids missing the noise. Granddads.

A caricature flattens all of that into one joke. And once you've flattened someone, it's hard to honor them.

It’s not uncommon for Mother's Day to get the full treatment at church - the sermon, the flowers, the service design, the photo wall.

Father's Day gets a slide. Maybe a gift. Sometimes nothing because it landed in the middle of summer and nobody planned for it.

To be clear, you don't need to build a Mother's Day equivalent for dads. The data says dads probably don't want that anyway.

What you need is effort pointed at the right place. Specific stories. Real memories. Small, useful gestures. Maybe a tradition that repeats.

Need more specific ideas? I put together a full list of 9 unique Father's Day ideas - free, creative, and none of them involve bacon.

Comment DADS and I'll DM you the link.

05/28/2026

The best church policies are firm but fun. And Christ Community Church nailed it.

Most churches wing it. Please, do not do that.

I published a free Church Communications Masterclass on YouTube that walks through this and includes a full policy you can steal.

Comment CLASS and I’ll DM you the link.

05/27/2026

Comment FRESH and we'll send you this full podcast with every unique idea we've got for Father's Day 2026 at church.

05/21/2026

Church comms might be the most unwinnable job on staff. Responsible for everything. Empowered to decide nothing.

I wrote a full church communications policy you can steal. It's free. If you don't have one, please, just steal mine.

Comment CLASS and I'll DM it to you.

05/20/2026

What percentage of people in a church are enrolled in small groups?

How to Write Church Announcements That Don’t SuckThe average church delivers 7+ announcements every service.The result? ...
05/19/2026

How to Write Church Announcements That Don’t Suck

The average church delivers 7+ announcements every service.

The result? Announcements become someone reading information off a piece of paper. And they get ignored (obviously).

Here’s what I’ve come learn…

Before you can write better announcements, you need fewer announcements to write.

Building Block #1 in my church communications rulebook solves this: Assign Levels to Every Ministry. Level 1, 2, 3, or 4. Here’s each level defined…

LEVEL 1 - CHURCHWIDE

Events that affect 80% or more of your congregation. Plus bridge events designed to reach new people. Easter. Christmas. VBS. A major service time change.

LEVEL 2 - CORE NEXT STEPS

The critical opportunities every person ideally engages in at some point.

Volunteering. Giving. Baptism. Small groups. Your intro class. First-time visitor connection. Not one-time events. Ongoing rhythms. The backbone of discipleship.

LEVEL 3 - NEXT GENERATION

Kids. Youth. Young adults.

Why their own level? Research from the Fuller Institute’s Growing Young project found that churches who make young people feel at home grow across all generations - not just among young people. Next gen is a multiplier.

LEVEL 4 - INDIVIDUAL MINISTRIES

Men’s. Women’s. Missions. Prayer. The Running Club Small Group. The Couples Date Night. The Food Bank Fundraiser.

These matter. But they can’t take precedent over the levels above them.
Priorities must exist. When you treat a Level 4 like a Level 1, chaos reigns.

In our promotions playbooks, only Levels 1, 2 and 3 get regular stage announcements. Making our weekly service goal of 3 announcements or fewer easily achievable.

Fewer announcements. Better announcements. Less chaos.

But what about Level 4 events!? Don’t worry. We have plans for them as well…

Levels are Building Block #1 in our church comms rulebook. There are 6 more.

The full system - all 7 building blocks - is on YouTube right now.

Comment CLASS and I’ll send you the link.

FATHER'S DAY: UNIQUE IDEAS FOR CHURCHBefore the ideas, one rule: don't make dads a caricature.Bacon. Power tools. Grunti...
05/14/2026

FATHER'S DAY: UNIQUE IDEAS FOR CHURCH

Before the ideas, one rule: don't make dads a caricature.

Bacon. Power tools. Grunting. The tired cliches that ChatGPT will spit out if you ask it for Father's Day ideas (I tried - it was brutal).

#1: Have fathers recognize other fathers

Pick 3-5 dads in your church who don't usually get spotlighted. Not the lead pastor. Not the elder board. Maybe the quiet ones doing the silent work.

Have a staff member write 5 sentences about a specific memory with that dad. Put it on a slide with his photo. Run them in pre-service.

#2: Sprinkle dad jokes in pre-service slides

Yes, this breaks the "no cliches" rule. Hear me out.

Don't open the sermon with three dad jokes. Don't build a whole service around it. But if you already run pre-service slides - giving, announcements, summer camp - drop a dad joke every second slide.

It's a light touch. A small nod. The kind of thing dads will actually enjoy without feeling reduced to it.

#3: Create a reason for dads to stay after church

Host a barbecue. Plan a softball game. Bring in food trucks. Give dads a reason to hang around with their family in a way that feels different from the normal Sunday rhythm.

And here's the upgrade - do it every year. The annual softball game. The annual Father's Day cookout. Tradition takes the pressure off planning and gives families something to anticipate.

#4: Build a "supply bar" for dads on the way out

This is the one nobody's doing. And it might be my favorite idea on this list. Maybe that says more about me than it should.

Set up a table at the exit stocked with the things dads always run out of and forget to buy: batteries, light bulbs, windshield washer fluid, duct tape, Scotch tape, electrical tape, WD-40.

A small sign: "Dads - grab whatever you need."

Costs your church maybe $150.

#5: Have everyone on stage share a 30-second dad memory

Worship leader. Announcements person. Whoever prays. Whoever preaches. Every person who holds a mic that morning shares a brief favorite memory of their dad.

Do this and you get variety naturally. One person's close with their dad. One person had a complicated relationship. One person had a father figure who wasn't biological.

#6: Acknowledge dads in every season

New dads with babies. Dads of teenagers. Dads of adult kids. Granddads.

If your church skews young, spotlight the granddads. If your church skews older, spotlight the young dads with babies. Balance the scales based on who's actually in your room.

Every season of fatherhood is rich and challenging in its own way. Help dads see what's ahead and remember what's behind.

#7: Don't design your whole service around Father's Day

Personal preference here on my part.

Do your normal service. Sing the songs you'd sing. Preach the sermon you'd preach. Then sprinkle Father's Day elements throughout - the stories, the memories, the jokes.

#8: Give free coffee (or baked goods) to every dad

Only works if you already have a cafe. But if coffee's always free and pastries cost a buck, make pastries free for dads that Sunday.

Is this going to change anyone's life? No. Is it a nice, easy gesture that costs almost nothing? Yes.

#9: Dedicate part of that week's giving to a father-focused organization

Pick an org that serves dads - fatherhood initiatives, recovery programs for men, organizations working with absent fathers.

Announce it in service. Explain why you picked them. Give people a way to learn more.

Your Father's Day doesn't have to end at your church doors. Make it count for dads who need it most.

05/13/2026

Try This For Your Next Church Social Media Post

Comment MORE and we'll send you this full episode where we give thirteen church social media post ideas that you can steal.

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