SEO process

30/03/2018

Home Page Optimization
In addition to page optimization for search engines, it is also important to
optimize your site's home page for customers in order to make sure it
functions efficiently.
• Make sure your home page builds credibility and directs consumers to the
most important parts of your site.
• Target your most competitive keyword phrase with the home page or with a
page that is directly linked to from the home page.
• Link to the major theme pages from your home page.
• Link to your home page from every page of your site. Include your site name
and/or the home page’s primary keyword phrase in the text links pointing to
it.
• If you think your site is being filtered out of the search results for being too
focused on a word or phrase, you may want to make the link to your home
page just say something like “home”.

28/03/2018

Make Sure You’re Targeting (and Optimizing for) the RIGHT Keyword
Most people make one of three mistakes when it comes to keyword targeting:

They fail to optimize for any keyword(s) at all;
They attempt to optimize for too many keywords;
They optimize for irrelevant keywords.

28/03/2018

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

28/03/2018

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24/03/2018

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23/03/2018

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22/03/2018

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20/03/2018

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17/03/2018

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SEO is the long-term game

15/03/2018

01/03/2018

Page Title Tag Done Right
Since different algorithms look for different things, there is no such thing as a
perfect title, but there are signs of a good one. We saw how to do it wrong, so how
do you do it right? Well, your title should have your keywords in it, it should be
readable to prospects, and should evoke an emotional response.
Your target keyword phrase should be near the beginning of your page title. Let’s
pretend this e-book is a page and we need to title the document. Using the
keyword suggestion tools above I would look up some relevant terms.