08/09/2026
“Bricks and Trees for Victory”.
‘The Ballarat Arch of Victory and Avenue of Honour’, Ballarat, Victoria. Completed 1919-1920’.
The Arch of Victory, one of Ballarat's most iconic structures, stands at the entrance to Australia's longest commemorative avenue of honour and both were almost entirely funded by the women employees of local clothing firm E. Lucas & Company.
In May 1917, Mrs W. D. Thompson, a director of the firm, suggested planning an Avenue of Honour at Ballarat. The idea was accepted enthusiastically with planting beginning in June 1917. The final planting took place in June 1919. This avenue extends for a distance of 14-miles and contains 3,900 trees which were individually planted by the affectionately called “Lucas Girls"L one for every Ballarat citizen who served in the Great War.
Eleven species, totalling 3,912 trees, were planted in eight phases by the staff of the Lucas factory with the support of local farmers, who provided tree guards. Each of the plantings were publicised events attracting great support from the Ballarat community and the state government and people.
The cost of the trees was £2,000, raised by women at the factory, which employed over 500 women. The Lucas women were also directly involved in planting many of the trees during the winters of 1917 to 1919 with eight planting days allotted each year. They also assisted in the loading of bricks from the Selkirk factory onto carts which were used for the construction of the Arch of Victory.
The fundraising activities undertaken by the Lucas Girls included wages’ deduction donations, clothing exhibitions, the sale of souvenirs, fetes and a women’s football match in 1918, the latter raised £320.
£2,600 was raised concurrently for the equally ambitious goal of building the Arch of Victory as an entrance to the Avenue of Honour.
The foundation stone for the Victory Arch was placed by General Sir William Birdwood on the 7th of February 1920. A team of thirteen local bricklayers, plasterers and carpenters undertook the construction which was completed in a record four months and utilised 70,000 bricks donated by the local Selkirk company.
The Arch stands at 17.5 metres-high and 19.7 metres-wide, and is topped by the emblem of the Australian Imperial Force, the Rising Sun. Prince Edward, the Prince of Wales, officially opened Ballarat's Arch of Victory on the 2nd of June 1920.
The Avenue of Honour and the Victory Arch are carefully maintained by the City of Ballarat to this day and was rededicated in 2012.
Credit: City of Ballarat, Victoria archives, and ‘TripAdvisor’ colour image.