06/28/2019
Meet "Betty Boomer." She's all signed up for the NEW "Monday Marketing Creative" that starts THIS Monday, July 1st, 10-12 at The Direct Connection! Let your lady friends in business know 🥰
Hey y’all! Allow me to introduce you to “Betty Boomer.” Betty is my “ideal client” a/k/a my “customer avatar.”
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Betty is a “seasoned woman” such as myself, that knows she needs to be on social media to promote her business, but she hates it. She is smart enough to be an amazing female entrepreneur, but, because she didn’t grow up with a device in her hand, she’s put off by
all this new-fangled ways of advertising/marketing her business! She thinks she’s too old and too tech-challenged to ever learn it all.
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I used to be Betty Boomer. I buried my head in the sand and didn’t want anything to do with social media (and the internet). I had my youngest son (a very talented millennial, who DID grow up with devices in his hand) do all my marketing for me. Then he grew up and moved out!!
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I was terrified to take those first steps, but I knew my business(es) depended on me to get up-to-date with digital marketing or die. And that is no exaggeration. The old ways of marketing are gone, and networking online is just as important as the face-to-face
offline networking (maybe even more if you’re not limited to the local market only!)
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Long story, short. I did it. I bit the bullet and invested in a social media coach, within my price range, and started to learn this ever-changing, terribly confusing and often overwhelming, marketing strategy. A strange and bizzare thing happened. Ladies, like me, started noticing my posts and asking if I could teach them how to do it!! They too, thought it was over their heads, that they were too old, and too set in their ways to learn, but I was living proof that it CAN be done, and that offered them hope.
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Fast forward 2 years...I have fallen in love with digital marketing and the entire creative process, even videos! Even more, I get such joy from helping the ladies overcome their fears and master social media!!
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If that’s you, or if you know someone like “Betty Boomer,” would you please put them in touch with me? I have an amazing program starting THIS MONDAY, July 1st, 10-12, called Monday Marketing Creative, and it’s designed specifically with them in mind. Please
give them my contact information or DM me. Thanks so much!!
