11/04/2023
THE BUSINESS CLASS
The Parable of the Sower: The Investor's Guide To Decision Making
Matt 13:3-9
13:3 He told many stories such as this one: "A farmer went out to plant some seed.
13:4 As he scattered it across his field, some seeds fell on a footpath, and the birds came and ate them.
13:5 Other seeds fell on shallow soil with underlying rock. The plants sprang up quickly,
13:6 but they soon wilted beneath the hot sun and died because the roots had no nourishment in the shallow soil.
13:7 Other seeds fell among thorns that shot up and choked out the tender blades.
13:8 But some seeds fell on fertile soil and produced a crop that was thirty, sixty, and even a hundred times as much as had been planted.
13:9 Anyone who is willing to hear should listen and understand!"
The sower had capital that he wanted to invest; looked for business opportunities to invest in and ended up wasting 3/4 of his investment capital because of wrong choices and wrong decision making.
Kinds of Investment Decisions
1. *The Way side Investment*
Investment into a scam. It sounds and appears lucrative and profitable.
Never invest in what you've not made enquiries about, researched into and have a reasonably good understanding of. The birds of the air are scammers waiting to feed on your investment. Don't be controlled by your emotion of excitement when making an investment decision. Be guided by reason.
2. *The Stony Place Investment*
The business is somehow good but is unregulated; and because of that it cannot stand the test of time. It is susceptible to scam. Some investments just died natural deaths as a result of policies, environmental conditions that won't let it have a grip.
3. *The Thorny Place Investment*
It is lucrative and have great prospect but the environment is too hostile for the business to survive and yield. The thorns represent unstable government economic policies, poor infrastructure, too many competitions that make return on investment difficult can choke the business.
4. *The Good / Fertile Ground Investment*
A good ground is a fertile ground, a virgin land, abandoned, unused, untapped, hidden. The less activities that go on on a land the more fertile it will be because the ground deplete through use; but when it is left alone it has the potential to renew itself.
A good ground investment is an investment made in a relatively unknown, unnoticed business yet has good capacity to bring a good return on investment. A business that is not open yet, no one seems to see any value in it. It is a business, a venture whose product people cannot do without. The bible calls it *"treasures of darkness and hidden riches of secret places." Isa 45:3*
I AM VICTOR AKANDE (D Kingdom Businessman / Coach) AND I INSPIRE CHANGE
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