19/11/2021
Subject for today is principle of marking.
For higher institutions oooo
Our course outline
1. The basic concept of marketing in a modern business organization
a) Evolution of marking
b) Marketing concept,it's roles and importance.
c) Marketing mix
d) Marketing information systems, market and marketing research, marketing intelligence.
2) Marketing Environment
a) Controllable and uncomfortable Environment (internal and external environment).
3) Test
4) Exam
