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All-In Aero x Zwift 💨The ultimate clock‑crushing combo—the Trinity Advanced SL paired with the CADEX Cycling Max Aero Di...
28/10/2026

All-In Aero x Zwift 💨

The ultimate clock‑crushing combo—the Trinity Advanced SL paired with the CADEX Cycling Max Aero Disc and Aero 4‑Spoke WheelSystem—is now available in the Zwift Drop Shop 💥

The all-new Trance Advanced E+ is built to handle the forces of full-power E-MTB riding with engineered durability acros...
27/10/2026

The all-new Trance Advanced E+ is built to handle the forces of full-power E-MTB riding with engineered durability across the board.

The new TRX and TRA HD WheelSystems feature high-torque titanium ratchet hubs that are 20% stronger than the previous generation and 25% stronger in fatigue testing than leading competitors. A new high-torque KMC chain delivers 35% stronger pin strength versus leading benchmark 12-speed chains. The EnergyPak 840battery has a 2,300-cycle lifespan.

And it’s all backed by Giant’s global retailer and service network 🌎

See the range → https://brnw.ch/21x6BDL

26/10/2026

Not quite of this world. An alien shimmer, drifting in the dark 👽

A night-black base, deep and endless. Across it, iridescent fragments flicker between blue-violet, cyan, and silver—shifting with the light like mineral glints catching the last of the dusk on a forest trail.

​Introducing the special edition Anthem Advanced SL frameset in "Iris Drift" 🌌

Available now in limited quantities in select markets.

Fast is fun 😁The all-new Anthem X Advanced Pro shares the longer-travel setup of the flagship Anthem X Advanced SL: a 13...
24/10/2026

Fast is fun 😁

The all-new Anthem X Advanced Pro shares the longer-travel setup of the flagship Anthem X Advanced SL: a 130mm fork and 120mm of supple FlexPoint Pro rear suspension, in a more attainable Advanced Pro-grade composite frame. Built for efficiency and control on rowdy, technical XC trails, it's ready for marathon race day or for railing corners and clearing tough climbs.

It's all about the joy of going fast. Just because you can!

Learn more → https://brnw.ch/21x6BAJ

23/10/2026

Keep track of your E-bike wherever you are 📍

Using Apple Find My integration through the RideControl App, you can check its location, receive helpful alerts, and stay connected when it is parked, stored or out of sight. Wherever you decide to leave your E-bike, this added visibility adds a layer of reassurance.

Available exclusively on the latest Giant E+ System E-bikes.

Learn more → https://brnw.ch/21x6Bsz

22/10/2026

The all-new Control Go E-Mini Pump is a pocket-sized electronic mini pump with a backlit digital gauge for precise pressure readings and programmable settings. Powered by a high-torque brushless motor, it delivers fast, powerful inflation at home or on the go.

Learn more → https://brnw.ch/21x6A0Q

The new 48V SyncDrive Pro 4 motor on the all-new Trance Advanced E+ delivers lightning-fast response (0.28 seconds) and ...
21/10/2026

The new 48V SyncDrive Pro 4 motor on the all-new Trance Advanced E+ delivers lightning-fast response (0.28 seconds) and 120Nm of torque from the first crank of your pedals, starting at 0 rpm. It’s designed to read force, not rotation.

Best of all, it doesn’t taper at speed, delivering 850W of peak power across the full cadence range. Hold power where others fade 💪

Learn more → https://brnw.ch/21x6yvU

Brendan "Trekky" Johnston came within a single point of winning the 2026 Life Time Grand Prix series. His teammate Cole ...
20/10/2026

Brendan "Trekky" Johnston came within a single point of winning the 2026 Life Time Grand Prix series. His teammate Cole Paton finished fourth overall following a breakthrough victory at Little Sugar MTB.

The Life Time Grand Prix came down to a dramatic finish at Big Sugar Gravel, where Trekky went into the final race of the six-race series with a shot at the overall title. The Australian raced with the leaders all day and took seventh in a tight sprint. That left him with 122 points, just one point short of the top spot.

Cole Paton also closed the season strong, sprinting to third at Big Sugar Gravel just six days after winning Little Sugar MTB. The three-time U.S. men’s XC Marathon national champion finished with 117 points and fourth overall in the GP.

Read the full season recap report → https://brnw.ch/21x6yju

📸: Garrett Payer

19/10/2026

Loud on purpose 🔊

Introducing the special edition TCR Advanced Pro frameset in "Toxic Pulse" 💚💜🤍

Splatters and sharp geometric lines cut across it—like glitch art fragmenting a frame caught between the real world and the digital one.​ Solid, then scattered, then solid again. A hybrid living in both.

Available now in limited quantities in select markets.

18/10/2026

100 miles. The Ozark Mountains. Everything on the line in the final round of the 2026 Life Time Grand Prix at the Life Time Big Sugar Classic 🍬

🥉 Cole Paton battled through the sprint for 3rd on the day, securing 4th overall in the series
🔥 Brendan "Trekky" Johnston rode to 7th, securing 2nd overall and missing the title by just one point

What a way to close out the season! Stay tuned for our full season recap report.

🎥: Chris Milliman

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