FRED & FARID

FRED & FARID CREATIVE / CULTURE AGENCY
With offices in Los Angeles, New York, Paris and Shanghai.

FRED & FARID is a purpose driven company producing meaningful ideas, grounding brands into culture.

17/12/2025

We’re excited to share the second chapter of ‘s first-ever global brand platform, developed with Fred & Farid.

Titled « Bellami. Bellami. Bellami. », the film builds on ‘Beautiful Extensions of You’ by using the brand’s name, meaning « beautiful me », as an affirmation of beauty and confidence.

Directed by and produced by , the film continues the visual language from Be Full of Yourself with an intimate, mirror-like approach centered on self-expression.

13/11/2025

On hosted by , Co-founder & CEO of FRED & FARID, shares what it really takes to grow in international markets, especially in China: reading local business cultures, earning trust, and keeping pace with a market that moves extremely fast.

Fred & Farid Shanghai was FRED & FARID’s first office outside Europe, opened in 2012 with Feng Huang. It has been our base to learn China from the inside and a key chapter in the group’s international story

A behind the scenes look at some of our favorite shots from the “Luxury, with a smile.” Campaign developed by shot by ...
03/11/2022

A behind the scenes look at some of our favorite shots from the “Luxury, with a smile.” Campaign developed by shot by and set designed by the

The LIONS Creativity Report 2022, which celebrates the top-ranked agencies, brands, creatives and countries in the world...
15/09/2022

The LIONS Creativity Report 2022, which celebrates the top-ranked agencies, brands, creatives and countries in the world based on their performance at has just been released. We are honored to be named 8th Independent Network of the Year and 1st French Independent Network of the Year.

Source: The LIONS Creativity Report 2022

Thank you. / fredfarid.com
08/08/2022

Thank you. /
fredfarid.com

Thank you, for naming our « Coldest Pop-up Store » project by as "Best Pop-Up of the Year" at ADWEEK's Commerce Award...
26/07/2022

Thank you, for naming our « Coldest Pop-up Store » project by as "Best Pop-Up of the Year" at ADWEEK's Commerce Awards.

FRED & FARID Paris : Première agence Française indépendante. (2012-2022)
04/07/2022

FRED & FARID Paris : Première agence Française indépendante. (2012-2022)

Thank you for the 3 wins. Congratulations to our clients
01/07/2022

Thank you for the 3 wins. Congratulations to our clients

Follow the FRED & FARID team from
30/06/2022

Follow the FRED & FARID team from

Thank you for rewarding our work with 6 shortlists. Congratulations to , , , , ,
27/06/2022

Thank you for rewarding our work with 6 shortlists. Congratulations to , , , , ,

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